To provide the marketing, communications and sales tools to enhance
agency and client relationships.
Latest From AKA
Just published by the AAAA: Advertising Agencies and Marketer Procurement Functions, by Alan Krinsky and Steve Marcus.
This book is a valuable tool for agencies to understand how best to work
with corporate procurement officers. It provides insights and solutions to assist agency management in their search for increased profits by providing a strategic perspective on the emerging role of the procurement function. Utilizing "Positive-Sum Negotiation" techniques is addressed as are new means to work in this changing agency/client landscape.
Please contact the AAAA for your copy of this important added value tool..
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