Alan Krinsky Associates, Consulting to the Advertising & Corporate Sectors

Unique Agency Search Capabilities for Marketing and Procurement

Alan Krinsky Associates and Lee Anne Morgan & Partners* have joined in an alliance to provide a broad range of best-in-class agency search services. This is done on a project or retainer basis from an entire search, to working with in-house staff including marketing and procurement departments. Our work ranges from small to large, complex assignments for the U.S. as well as globally. Our experience covers all business categories and communications disciplines. Click here for our latest newsletter — Agency Search RFPs: 10 Mistakes, or our prior newsletter — Agency Search Best Practices: 10 Musts.

Our Points-of-Difference

	We conduct only one search at a time (we would be pleased to discuss our reasons why)
	Reviews are conducted solely by senior principals whose breadth and depth of experience comes from both extensive client and agency backgrounds as well as a combined 40+ years in management consulting
	We conduct zero-based agency screenings … always maintaining a current knowledge-base of agencies
	No fees are ever* charged to agencies to participate in our reviews*
	Searches are customized to a client’s needs … not a stereotypical approach
	Initial agency contact is made through a specialized Solicitation/RFP communication that surfaces differences among agency credentials … not commonalities
	We create a search process that enables modeling of a genuine client/agency working relationship. *This is the centerpiece of our agency review process.*

"The last 2 reviews we’ve been in with you have been very professional and fair. In fact, the level of professionalism, thoughtfulness, fairness and objectivity was greater than most we’ve been in over the last couple of years."

Peter McGuinness
Chairman and CEO
Gotham Inc.

*LAMP is a sister company of MorganAnderson Consulting, a consultancy well known for its 20+ years expertise in agency compensation, benchmarking, and advertising financial management.