The mission of Alan Krinsky Associates is to facilitate optimal relationships between agencies and advertisers by properly aligning capabilities, goals, and expectations. We do this by assuring that all stakeholders are given opportunity to share their ideas in both formal and informal venues. We practice positive-sum negotiating that bridges interests and yields greater results than zero-sum efforts. The measure of our success is the degree to which we exceed expectations from all parties. We do this by providing hands-on assistance in the following areas:
- Making the best matches between
advertisers and agencies
- Facilitating win-win contractual
agreements
- Teaching critical actions,
skills and knowledge required to make agencies
more effective marketing partners with their clients
- Providing just-in-time services
to address critical needs. These include dealing
with procurement, subject-matter expertise for
new business, media audits, improving responses
to RFP questionnaires, and preparation and rehearsing
the pitch
AKA differs from other consultants by focusing on practical
solutions that can be implemented immediately. These provide tangible
and measurable results. Our approach is to provide custom solutions
to fit each situation. We do not believe in cookie cutter, black
box or magic pill solutions. These services provide the foundation
on which to build relationships and enhance profitability.
Agency Services: Think Like A Client
(TLC)
The overall goal of TLC is to raise the switching costs for a
client. By gaining a fuller understanding of a client's thinking/needs
and providing quality solutions for those needs, we raise your
value and reduce your price as a factor in the relationship. TLC
is best realized by execution of a holistic marketing plan that
speaks to client channel partners and end-users in a single compelling
voice. The result is a more efficient, on-target effort and a
stronger, deeper relationship with the client that can only lead
to cross-selling and up-selling.
Advertiser Services: Making Advertising
Profitable (MAP)
AKA works with clients to help them get the most for their
advertising investment. We provide all the services necessary to
assure proper delivery, including agency selection and management.
AKA also goes several steps further into the process including how
to:
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- Bring procurement into the
process in a way that agencies will embrace |
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- Set up performance-based incentives
to insure unbiased evaluation |
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- Provide media audits and verification
systems as well as performance evaluations of
all deliverables |
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- Train advertising and marketing
staff to get the best work from their agencies |
This array represents ongoing integrated programs which deliver
shared goals for both advertising agencies and advertisers.
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